{"id":568647,"date":"2025-04-23T07:17:16","date_gmt":"2025-04-23T14:17:16","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/ai-in-hr-boosting-workforce-engagement-and-retention"},"modified":"2025-04-23T07:18:48","modified_gmt":"2025-04-23T14:18:48","slug":"ai-in-hr-boosting-workforce-engagement-and-retention","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-gb\/blog\/post\/ai-in-hr-boosting-workforce-engagement-and-retention","title":{"rendered":"AI in HR: Boosting Workforce Engagement and Retention"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">The use of <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/the-future-of-cx-how-ai-will-redefine-customer-experiences-in-2025\" target=\"_blank\" rel=\"noopener\">artificial intelligence (AI) is already widespread<\/a> in many businesses. In addition to the approved instances of its use, \u201cshadow AI\u201d \u2014 employees using AI tools informally \u2014 inevitably exist. While it sounds innovative, informal uses of AI lack oversight. And without proper guidance and controls, it can introduce unexpected risks to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, when rolled into a formal approach that leadership has adopted, AI offers many advantages. It can <a href=\"https:\/\/www.genesys.com\/blog\/post\/ai-driven-intelligence-and-the-evolving-supervisor-role\" target=\"_blank\" rel=\"noopener\">alleviate some employees\u2019 workloads<\/a>, reducing mundane or rote tasks and speeding resolution times for even very complex tasks. AI can also identify gaps in an individual\u2019s knowledge and create personalised training opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result can be a more satisfying way of working, less wasted time and a positive impact on reducing attrition \u2013 an important initiative for human resources (HR) leaders.<\/span>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Developing AI Strategies for HR Teams<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To gain a deeper understanding of the benefits and implications of using AI, HR teams need to be part of the larger organisational AI strategy for decision-making processes. For example, employees might be making major gains in productivity. But without the insights that AI can provide, you won\u2019t see connections into how productivity fits with the success of other teams. Or you might not see <a href=\"https:\/\/www.genesys.com\/blog\/post\/leading-in-the-ai-era-means-rethinking-executive-roles\" target=\"_blank\" rel=\"noopener\">how the job itself could change because of AI<\/a>. And as roles change, new roles and associated goals need to be incorporated into departmental goals to validate important achievements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rolling AI-based services into your operations gives you an opportunity to better manage and measure the effectiveness of your processes. It allows you to spend more time understanding the analysis rather than actually collecting and collating data. And that can have a positive impact on your employees.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Empowering Employees and Reducing Attrition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automating mundane tasks is a widespread and effective way to <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/how-ai-and-automation-for-supervisors-can-boost-efficiency-and-employee-performance\" target=\"_blank\" rel=\"noopener\">lessen employee frustrations and increase satisfaction rates<\/a>. For an insurance agent, AI-driven systems can quickly retrieve policy details, auto-fill forms and detect errors, minimising manual data entry. This speeds up the process for minor policy changes, enabling organisations to reduce wait times for customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the public sector, <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/virtual-agents-breaking-free-from-the-limits-of-traditional-chatbots\" target=\"_blank\" rel=\"noopener\">virtual agents<\/a> can assist applicants and reduce bottlenecks by answering questions and guiding them through forms, reducing errors and delays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One use case is to automatically feed agents relevant information in real time, based on the need of the conversation they\u2019re having. This assistive approach helps agents guide a customer through a solution without having to search through multiple sources for answers. This can reduce call time and the related frustration that long call times can cause agents and customers.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the <a href=\"https:\/\/www.genesys.com\/en-gb\/definitions\/sentiment-analysis\" target=\"_blank\" rel=\"noopener\">sentiment of a conversation<\/a> can reduce workload stress in other ways, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often known as \u201cafter call work,\u201d businesses typically give agents or other employees a limited amount of time to write up their notes at the close of each interaction. That means employees must always be aware of how long they\u2019re spending with each customer. And during very busy periods, trying to meet those goals can result in notes that aren\u2019t clearly written or completed with the most important points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can reduce that pressure. Rather than requiring fast typing to capture the main points of a conversation, <a href=\"https:\/\/www.genesys.com\/en-gb\/definitions\/what-is-ai-summarisation\" target=\"_blank\" rel=\"noopener\">AI tools provide a summary<\/a> that can be simply reviewed by the employee for accuracy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Not only does this technology empower an employee to handle more interactions, but it can also reduce points of pressure and help retain talent. Think of how an employee feels when they\u2019re able to focus on the meaning and intent of a conversation, rather than just trying to get through the interaction. The quality of the interaction itself can improve and enable a more empathic experience for the employee and the customer.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Enabling Career Progression and Growth\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High turnover rates or absenteeism can have many causes, including low employee engagement or gaps in performance support. But the right technology can prevent these issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The time savings AI enables gives employees more time to talk, with higher quality and more meaningful conversations. However, AI can also help them identify where they are weak, enable more training time and explore more areas for development. It assists in this by identifying skills gaps, recommending career moves based on personal interest and assigning relevant learning modules.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For customer service agents, this could be new skills that promote career progression in areas outside of the contact centre. Rather than looking at AI to eliminate jobs, innovative companies are promoting it to support career growth \u2014 with personalised recommendations for <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/modernising-workforce-engagement-in-the-age-of-ai\" target=\"_blank\" rel=\"noopener\">training and upskilling<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving employees on-the-job experience with AI and developing AI skills can be a powerful motivator and open a door to career opportunities. It also allows employees to use their domain knowledge to come up with improvements in how you serve customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s possible because AI often functions as a complementary technology, running in parallel with systems that are specific to an industry or department, such as HR applications. In the case of the <a href=\"https:\/\/www.genesys.com\/en-gb\/genesys-cloud\" target=\"_blank\" rel=\"noopener\">Genesys Cloud<\/a><\/span><span style=\"font-weight: 400;\">\u2122<\/span><span style=\"font-weight: 400;\">\u00a0platform, AI can integrate directly with an HR application to enhance workforce management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prior to AI, HR was typically part of the \u201cfix\u201d process and not able to take action proactively. But with platforms like Genesys, HR can play a direct role in driving employee satisfaction improvements as data feeds directly into HR applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the demand grows for AI skills in contact centres, employees can use modern tools to design better workflows, increase the scope of an existing job or move up to a supervisory role based on leadership potential.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Using AI and Automation for Insights in Supervisor Roles<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automating the analysis of recordings <a href=\"https:\/\/www.genesys.com\/blog\/post\/ai-driven-intelligence-and-the-evolving-supervisor-role\" target=\"_blank\" rel=\"noopener\">reduces the time needed for supervisors\u2019 ongoing administrative tasks<\/a>, which can reduce their stress as well. Online reporting gives them real-time insights to score interactions and understand the sentiment of customer conversations \u2014 from the individual to departmental level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Supervisors often listen to a small sample of phone calls, which captures data from a fraction of activity. Automation not only captures all conversational data, but it also eliminates the time required to listen in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating these insights from AI with coaching and day-to-day interactions empowers supervisors to take the guesswork out of performance evaluations, making smarter and more impactful decisions much faster.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Identifying Employee Well-Being with AI-Driven Insights<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While sentiment analysis is used to determine the emotional tone behind customer interactions, such as comments during support conversations, it\u2019s also a powerful predictive tool that supervisors, management and HR departments can use to monitor the overall well-being of employees and identify those at risk.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology can help supervisors balance workloads and allow employees to manage their own schedules so they can improve their work-life balance and have better satisfaction. It gives HR the power to make decisions that directly improve employee well-being.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on a variety of analyses, supervisors can make meaningful adjustments to employee schedules, giving them flexibility and relief from stress. For example, an agent might have had an unusually large number of high-pressure interactions with customers one day, or worked extra hours, or have personal issues that temporarily impact their ability to carry out their jobs. With AI-driven recommendations for wellness programs, organisations are empowered to maintain a more satisfied workforce in the long term.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Making a Good Employee Experience Better\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you discover uncontrolled and random use of AI among employees, blocking all access to it isn\u2019t the answer. Employees have already found ways around roadblocks and you\u2019re restricting potential benefits you have yet to understand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI can make a good employee experience better as it can help resolve many of the issues that get in the way of an engaged and satisfied workforce. <a href=\"https:\/\/www.genesys.com\/blog\/post\/5-ways-a-better-employee-experience-boosts-cx\" target=\"_blank\" rel=\"noopener\">Engaged employees<\/a> can be more likely to deliver empathetic, high-quality service in a connected cycle of improvement: satisfied employees deliver better customer service, driving loyalty and business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time for HR to <a href=\"https:\/\/www.genesys.com\/en-gb\/blog\/post\/cx-leaders-now-is-the-time-to-adapt-and-embrace-ai\" target=\"_blank\" rel=\"noopener\">become part of the AI revolution<\/a>, as it\u2019s changing the way organisations work across public and private sectors. As you become more familiar with the advantages of AI in the quality and efficiency of services you deliver, you\u2019ll likely discover even more use cases to support your teams and the business overall. AI helps you create an environment where employees are enabled to thrive. And when your employees thrive, so do your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover how Genesys Cloud AI can help your organisation improve operational efficiency, achieve faster ROI and improve engagement across teams. Read \u201c<\/span><a href=\"https:\/\/www.genesys.com\/en-gb\/resources\/why-companies-choose-genesys-cloud-for-ai-and-automation?ost_tool=blog&#038;ost_campaign=0-0-0-0-0-0-0-blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Why companies choose Genesys Cloud for AI and automation<\/span><\/a><span style=\"font-weight: 400;\">\u201d to learn more.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;&#8221;]<em><strong>Khayleia Foy, Business Value Specialist at Genesys also contributed to this article.<\/strong><\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]The use of artificial intelligence (AI) is already widespread in many businesses. In addition to the approved instances of its use, \u201cshadow AI\u201d \u2014 employees using AI tools informally \u2014 inevitably exist. While it sounds innovative, informal uses of AI lack oversight. And without proper guidance and controls, it can introduce unexpected risks to [&hellip;]<\/p>\n","protected":false},"author":1149,"featured_media":566552,"template":"","tax_priority":[54],"tax_blogtype":[17751],"tax_blogcategory":[15939,13571],"tax_contenttheme":[14913],"tax_bundle":[],"tax_contenttheme2":[16161],"tax_capability_sitewide":[16209],"tax_products_programs":[16489],"tax_buying_job":[16642],"tax_buyer_persona":[16881],"tax_sector":[],"tax_segment":[17096,17121,17123],"class_list":["post-568647","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_blogtype-genesys-en-gb","tax_blogcategory-ai-and-machine-learning-en-gb","tax_blogcategory-workforce-engagement-en-gb","tax_contenttheme-level-up-your-technology-en-gb","tax_contenttheme2-improve-employee-experience-en-gb","tax_capability_sitewide-ai-and-automation-en-gb","tax_products_programs-genesys-ai-en-gb","tax_buying_job-job-1-problem-identification-en-gb","tax_buyer_persona-business-en-gb","tax_segment-enterprise-en-gb","tax_segment-midsized-en-gb","tax_segment-smb-en-gb","tax_content_type-blog-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/568647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/1149"}],"version-history":[{"count":3,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/568647\/revisions"}],"predecessor-version":[{"id":568650,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/568647\/revisions\/568650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/566552"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=568647"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=568647"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogtype?post=568647"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogcategory?post=568647"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=568647"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=568647"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=568647"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=568647"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=568647"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=568647"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=568647"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=568647"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=568647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}