{"id":530189,"date":"2024-08-05T04:10:58","date_gmt":"2024-08-05T11:10:58","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&p=530189"},"modified":"2024-08-05T04:10:58","modified_gmt":"2024-08-05T11:10:58","slug":"creating-the-future-of-cx-together-insights-from-accenture-aws-and-salesforce-at-xperience-uki","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-gb\/blog\/post\/creating-the-future-of-cx-together-insights-from-accenture-aws-and-salesforce-at-xperience-uki","title":{"rendered":"Creating the Future of CX Together: Insights from Accenture, AWS, and Salesforce at Xperience UKI"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text css=””]Business leaders from Accenture, AWS, and Salesforce came together for a dynamic fireside chat at Genesys Xperience UKI<\/a>, all dressed in matching Ferrari jackets to symbolise the unity, (Genesys, a proud sponsor of Ferrari) provided the perfect backdrop for this collaborative discussion, which delved into the future of Customer Experience (CX).<\/span>\u00a0<\/span><\/p>\n

AWS: Privacy, Security, and Governance<\/span><\/b>\u00a0<\/span><\/p>\n

AWS<\/a> highlighted the critical importance of privacy and security in today’s digital landscape. Mark mentions that AWS call it the \u201cZero Trust approach<\/a>\u201d. They emphasised the necessity of governance and transparency to build trust with customers. By encouraging businesses to find practical use cases and get hands-on with technology, AWS showcased how their partnership with Genesys leverages collective experience to empower teams. They advocated for a plug-and-play approach, and a measured strategy tailored to specific needs. <\/span><\/p>\n

Salesforce: Articulating Business Improvement<\/span><\/b>\u00a0<\/span><\/p>\n

Salesforce<\/a> brought attention to the maturity and integration of platforms and data. They stressed the need for businesses to clearly articulate how new initiatives will improve operations. Salesforce’s guidance on CX Cloud<\/a> focused on product strategy, Craig highlighted \u201cthe recent successful Salesforce Masterclasses enabled real hands-on sessions for both platforms\u201d urging attendees to maximise the benefits of both Salesforce and Genesys platforms to meet their objectives. Craig states that you need to ensure data is in a good state and integrated seamlessly was underscored as a fundamental step for enhancing customer experience. <\/span><\/p>\n

Accenture: Proactive Strategies and Robust Data Management<\/span><\/b>\u00a0<\/span><\/p>\n

Accenture pointed out that many UKI customers are reactive rather than proactive in their cloud strategies. They emphasised the necessity of a robust data strategy, advising businesses to think long-term about where they want to be in the next five years. Quoting Bill Gates on overestimating short-term impact, Accenture highlighted the importance of strategic foresight and planning. They argued that working in partnership allows for greater impact and expertise, urging businesses to build a true partner ecosystem to navigate the AI-powered world effectively.<\/p>\n

Unified Vision: Driving CX Transformation<\/span><\/b>\u00a0<\/span><\/p>\n

The panel collectively showcased how the unity of their partnerships with Genesys acts as a force multiplier for customer success. They provided valuable insights on how to chart the next steps in the experience transformation journey, focusing on deepening customer loyalty and increasing employee engagement. The collaboration between these industry giants offers businesses a comprehensive approach to driving meaningful improvements in their customer experience strategies. <\/span><\/p>\n

In conclusion, the fireside chat at Xperience UK demonstrated that by leveraging the combined expertise of Accenture, AWS, and Salesforce, businesses can create a robust and forward-thinking CX strategy. The unity of these partnerships, much like the synchronised Ferrari jackets they wore, symbolises the powerful synergy that can propel businesses into the future of customer experience.<\/span>\u00a0<\/span><\/p>\n

Watch the fireside chat on demand<\/a> today.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text css=””]Business leaders from Accenture, AWS, and Salesforce came together for a dynamic fireside chat at Genesys Xperience UKI, all dressed in matching Ferrari jackets to symbolise the unity, (Genesys, a proud sponsor of Ferrari) provided the perfect backdrop for this collaborative discussion, which delved into the future of Customer Experience (CX).\u00a0 AWS: Privacy, […]<\/p>\n","protected":false},"author":1108,"featured_media":525491,"template":"","tax_priority":[],"tax_blogtype":[],"tax_blogcategory":[],"tax_contenttheme":[],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-530189","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/530189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/1108"}],"version-history":[{"count":5,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/530189\/revisions"}],"predecessor-version":[{"id":532129,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/530189\/revisions\/532129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/525491"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=530189"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=530189"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogtype?post=530189"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogcategory?post=530189"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=530189"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=530189"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=530189"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=530189"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=530189"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=530189"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=530189"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=530189"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=530189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}