{"id":480155,"date":"2023-06-12T02:23:39","date_gmt":"2023-06-12T09:23:39","guid":{"rendered":"https:\/\/www.genesys.com\/blog\/post\/contact-center-ai-bridges-gaps-in-agent-and-customer-connections"},"modified":"2023-06-12T06:51:55","modified_gmt":"2023-06-12T13:51:55","slug":"contact-center-ai-bridges-gaps-in-agent-and-customer-connections","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-gb\/blog\/post\/contact-center-ai-bridges-gaps-in-agent-and-customer-connections","title":{"rendered":"Contact Centre AI Bridges Gaps in Agent and Customer Connections"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]There\u2019s a new dawn in the role of the contact centre agent. Over the last decade, the maturity of conversational artificial intelligence (AI)<\/a>\u00a0has seen a massive shift of customer care and support to self-service. Self-service automation tools and IVR<\/a> like bots and knowledge centers can easily handle rudimentary tasks, such as checking an order status or troubleshooting an error code. Consumers have fully adapted to this self-serving paradigm and will look to use those options where they can.<\/p>\n

Today, consumers interacting with human agents have much higher expectations and demands than they did a decade ago. For the agent, there are no \u201ceasy\u201d calls anymore \u2014 bots have taken care of those. If a customer is speaking to an agent, it\u2019s because they couldn\u2019t get their issue resolved via self-service because it was either too complex or required a significant amount of human understanding and empathy. Combine this with the new work-from-home norm, where you don\u2019t have a wise desk buddy or supervisor sitting by you, ready to jump in with help.<\/p>\n

In addition to this, everyone is facing budgetary pressures. Doing more with less means you want to solve issues in the most cost-effective way you can. For example, an appliance shop would rather help a customer troubleshoot their own appliance as opposed to sending out a repair technician, especially within the warranty window.<\/p>\n

This has made the already difficult job of customer service even more difficult. Today, contact centre agents are facing way more complex queries with higher customer expectations and more pressure to resolve the call \u2014 all while working remotely without the benefit of turning the call over to a more experienced peer. And this is leading to increased agent burnout and high turnover rates<\/a>.<\/p>\n

AI can bridge the gap created by these new work practices so agents can meet escalating demands.<\/p>\n

Knowledge with AI and Automation Is Powerful<\/h2>\n

Let\u2019s set the scene. Malcolm is 3-4 months into his new agent role. He\u2019s taken the mandatory training, has received a laptop and headset, and is working from home. A customer who needs to speak to an agent because of a complex query is routed to Malcolm. The customer is already a little frustrated and impatient because she started on a self-service channel in chat but couldn\u2019t find a resolution. Speaking to an agent is her last line of inquiry.<\/p>\n

The customer explains her issue, which is complex. Malcolm can\u2019t put her on hold and ask his supervisor for help. The supervisor isn\u2019t immediately available, and the clock is ticking \u2014 every second matters. According to the recent Genesys \u201cState of Customer Experience<\/a>,\u201d report, 33% of consumers say they\u2019ve stopped using a company after a single negative service interaction in the past year. So, maintaining the optimal average handle time is critical to create an exceptional customer experience and build loyalty.<\/p>\n

The agent has access to the knowledge base, so he switches over to another screen and starts looking. The customer is on hold and time is ticking while Malcolm scans knowledge articles for an answer. The customer is now more frustrated \u2014 and the agent is stressed. It\u2019s an unpleasant experience for everyone.<\/p>\n

This is where AI can help. Contact centres can use AI-enabled knowledge to listen to the customer, identify a complex query, and find and surface up the right answer to the agent in real time. This means having a knowledge base that\u2019s optimised for semantic search and uses additional AI to find and simplify the information.<\/p>\n

When AI technology equips agents with the answer, there\u2019s no need for customers to wait on hold. Information is retrieved as the conversation is happening and, with a click or two, the inquiry is resolved. And this technology isn\u2019t just for digital interactions; agents have access to real-time transcriptions from phone conversations and benefit from real-time contextual information.<\/p>\n

Context and Predictive Engagement Improve Workflows and Outcomes<\/h2>\n

AI can also drive the ability to improve the customer experience through predictive engagement<\/a>. It can listen to a customer\u2019s behavior and then automatically calculate a segment, or a predicted outcome, based on behavior patterns. This data is often used to trigger an offer for cross-sell or up-sell or conversation<\/a>. For example, AI-based predictive engagement can target a conversation about mobile devices to a bot for a customer who belongs to an identified mobile segment \u2014 and who is more likely to purchase.<\/p>\n

The same capability can be used to show the agent the entire customer journey across multiple interactions, including any blockers. Giving the call centre agent context about the entire customer journey can improve agent efficiency, improve customer satisfaction (CSAT) and, ultimately, help drive a better outcome. The agent has insight into why the customer is contacting the company and if they\u2019ve encountered any issues in the journey.<\/p>\n

Make the Right Connections for Real-Time Customer Interactions<\/h2>\n

AI in the contact centre can also improve the agent-and-customer connection before the interaction even begins. And while using artificial intelligence to optimise how interactions are routed isn\u2019t a new idea, it\u2019s been traditionally difficult.<\/p>\n

Previous call centre software required an army of data scientists who would cull through existing interaction data, build models, test models, and then deploy and measure them. However, Genesys AI<\/a> technology enables this to be a three-click process:<\/p>\n

    \n
  1. Turn on Genesys Predictive Routing<\/a> and set the desired KPI target, which triggers it to find those queues that can be easily optimised.<\/li>\n
  2. Select \u201ctest mode\u201d for the desired, which automatically runs the model on half of the interactions, tracks the impacts on the KPI and shows results.<\/li>\n
  3. Apply Genesys Predictive Routing by selecting from 100% application, consistent A\/B (50\/50), or an 80\/20 model that provides a built-in benchmark.<\/li>\n<\/ol>\n

    This also creates multiple built-in reports that show how predictive routing is doing and if it\u2019s achieving set KPIs, including a model viewer that shows what interaction or customer characteristics have the biggest impact on the target KPI.<\/p>\n

    Moving Into the Future with Generative AI<\/h2>\n

    It\u2019s difficult to write a blog today about AI and not talk about generative AI<\/a>. So, it\u2019s important to take a step back and understand where generative AI fits in the contact centre<\/a>.<\/p>\n

    Generative AI can \u2014 and does \u2014 play a massive role in a contact centre agent’s day-to-day life in summarising customer interactions. This can be a time-consuming and error-prone task that\u2019s commonly referred to as an \u201cAfter Call Work\u201d in the contact centre. There are specific and targeted ways this job needs to be done. For example, an agent does not need generative AI to summarise in the form of a limerick.<\/p>\n

    A caller had a coffee machine woe<\/em>
    \nAnd contacted Support to know<\/em>
    \nThe agent named Grace<\/em>
    \nFound a recall was in place<\/em>
    \nAnd a replacement machine did bestow<\/em><\/p>\n

    This example was generated using an open-source AI with 175 billion parameters. While it\u2019s fun, it\u2019s not necessary. However, contact centre employees can use generative AI to summarise and capture the key turns, intent and outcomes of the conversation. It\u2019s also worth noting that these can domain-specific.<\/p>\n

    Reason:<\/strong> Coffee machine issue<\/p>\n

    Customer Intent:<\/strong> Resolve issue<\/p>\n

    Outcome:<\/strong> Replacement machine dispatched<\/p>\n

    Final Customer Sentiment:<\/strong> Positive<\/p>\n

    Summary:<\/strong> Customer informed agent of issue with their machine. The agent asked for the part number. Agent found that there is a recall on part number ST145. Agent arranged for replacement to be delivered to customer address to collect old machine.<\/p>\n

    This summary was generated with a much smaller 780 million parameter Large Language Model (LLM). And the model was trained on contact centre use cases.<\/p>\n

    Making the Most of Employee and Customer Time<\/h2>\n

    To deliver the personalised end-to-end experiences<\/a> that customers want, contact centre employees need time, context, and quick and easy access to data and information. This can be accomplished with three things:<\/p>\n

      \n
    1. Knowledge that is automatic, omnichannel, accurate and easy to access.<\/li>\n
    2. Interactions start before the conversation happens.<\/li>\n
    3. Automation \u2013 This is a new frontier where the generative AI noise has been the loudest but where the real work has just begun.<\/li>\n<\/ol>\n

      Watch the following video to learn more about how Genesys Cloud Agent Assist empowers your organisation to orchestrate seamless end-to-end customer experiences. And then try Agent Assist by downloading it<\/a> from the Genesys AppFoundry\u00ae<\/sup> Marketplace.[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/uI5qe95GMyg” css=”.vc_custom_1686151518256{margin-top: 1.5em !important;}”][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text]There\u2019s a new dawn in the role of the contact centre agent. Over the last decade, the maturity of conversational artificial intelligence (AI)\u00a0has seen a massive shift of customer care and support to self-service. Self-service automation tools and IVR like bots and knowledge centers can easily handle rudimentary tasks, such as checking an order […]<\/p>\n","protected":false},"author":1024,"featured_media":479630,"template":"","tax_priority":[54],"tax_blogtype":[17751],"tax_blogcategory":[15939,15491],"tax_contenttheme":[14850,14913],"tax_bundle":[15273],"tax_contenttheme2":[],"tax_capability_sitewide":[16209],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[16881,16900],"tax_sector":[],"tax_segment":[17096,17121,17123],"class_list":["post-480155","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_priority-54","tax_blogtype-genesys-en-gb","tax_blogcategory-ai-and-machine-learning-en-gb","tax_blogcategory-new-features-en-gb","tax_contenttheme-improve-customer-experience-en-gb","tax_contenttheme-level-up-your-technology-en-gb","tax_bundle-genesys-ai-en-gb","tax_capability_sitewide-ai-and-automation-en-gb","tax_buyer_persona-business-en-gb","tax_buyer_persona-technical-en-gb","tax_segment-enterprise-en-gb","tax_segment-midsized-en-gb","tax_segment-smb-en-gb","tax_content_type-blog-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/480155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/1024"}],"version-history":[{"count":4,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/480155\/revisions"}],"predecessor-version":[{"id":480201,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/480155\/revisions\/480201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/479630"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=480155"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=480155"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogtype?post=480155"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogcategory?post=480155"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=480155"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=480155"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=480155"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=480155"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=480155"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=480155"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=480155"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=480155"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=480155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}