<\/p>\n
The COVID-19 pandemic has challenged and changed nearly every part of the retail industry. It has also shined a light on legacy business models that no longer worked or were relevant in today\u2019s new normal. To remain competitive in the cutthroat retail market, companies must focus on the customer experience (CX) they provide. Today, 70% of consumers<\/span> believe a company is only as good as its customer service<\/span><\/a>. So to meet these customer expectations, many retail companies have undergone \u2014 or are planning to undergo \u2014 a digital transformation.\u202f<\/span>\u00a0<\/span><\/p>\n Innovation is a must; the retail industry wants solutions that are quick and easy to deploy, and don\u2019t carry a hefty financial or development burden. Retailers need the ability to meet customers\u2019 wants and needs in the moment. Adopting a digital-first approach allows these organisations to move at the speed of cloud \u2014 giving them the flexibility to add on complementary utilities and applications to further enhance their customer experience offerings.<\/span>\u00a0<\/span><\/p>\n The Genesys AppFoundry\u00ae<\/sup><\/span>\u00a0Marketplace includes several third-party solutions that are designed specifically for the retail industry. Let\u2019s look at five innovative applications for the Genesys Cloud<\/span>\u2122<\/span>\u00a0platform that you can deploy in minutes \u2014 not weeks \u2014 to improve CX and differentiate you from your competitors.\u202f<\/span>\u00a0<\/span><\/p>\n Your customers know how to use your eCommerce site and make online purchases. But they likely still pick up the phone and call for service or to resolve an issue. And because of supply chain issues many companies are experiencing, your call volume for issue resolution might be higher than usual.\u202f<\/span>\u00a0<\/span><\/p>\n Inbound IVRs allow you to better identify the callers\u2019 intent, and front-end bots can offer basic information about the customer query based on data lookups. However, these bots might not be sophisticated enough to deliver the tangible help customers need to resolve issues using only self-service options.\u202f\u202f\u202f\u202f<\/span>\u00a0<\/span><\/p>\n With the<\/span> Zappix<\/a> visual self-service solution, you can deploy intelligent digital call-deflection \u2014<\/span> meeting callers in your IVR and seamlessly transitioning them to an automated visual experience. It <\/span>connects to a fully personalised self-service portal that <\/span>delivers the speed and simplicity today’s customers want<\/span>. Customers get an app-like experience that requires no download or registration to use for tasks like tracking orders, initiating a return, downloading product support documents, filing a claim or service request, and more. This solution has been shown to reduce human-assisted call volume by 40%, which significantly improves customer and employee experiences.\u202f\u202f<\/span>\u00a0<\/span><\/p>\n When it comes to account services, order fulfillments, and payment\/refund requests, many retail companies operate a \u201csystem of systems\u201d to consistently manage all steps in the process. With these systems in place, it often requires a lot of manual work to bridge missing integrations or make the customer experience more seamless.\u202f<\/span>\u00a0<\/span><\/p>\n Often, these seemingly simple processes need to cross multiple vendors and multiple systems \u2014 forcing service reps to work with incomplete inputs, disparate systems, multiple interfaces and data sets that are difficult to consolidate. Additionally, agents must do all this while still delivering an empathic customer experience that often requires deeper knowledge of the actual customer context.\u202f\u202f\u202f<\/span>\u00a0<\/span><\/p>\n The Eccentex <\/a><\/span>solution allows you to build a system that ensures the delivery of all customer commitments in a timely manner, regardless of how many units or departments need to collectively work together. And this system can coordinate all third-party resources \u2014 suppliers, logistic partners, resellers \u2014 as well as the in-house delivery chain. <\/span><\/p>\n Retailers can create a unified desktop that enables omnichannel work orchestration across all units and touchpoints. The unified desktop gives agents access to all the customer context available to personalise experiences. And automating manual tasks makes agents more effective, efficient and engaged. \u202f\u202f\u202f<\/span>\u00a0<\/span><\/p>\n It\u2019s likely your retail organisation has a lot of knowledge articles, FAQs, product information sites and standard response libraries that agents use to support customers. The problem is that, because information is stored in various systems across your enterprise, it can be difficult to consolidate. There are disparate data structures, different locations and different content formats.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n The<\/span>\u00a0Shelf<\/a> solution is a modern knowledge management platform that leverages the power of artificial intelligence (AI) to harmonise and virtually consolidate these separated knowledge systems. With a source of truth, you can feed this knowledge into your self-service or bot-assisted customer support channels \u2014 without copying or moving the original knowledge data into a new system. <\/span>\u00a0<\/span><\/p>\n The app uses AI to take intent data from customers and agents and continually improves recommendations over time \u2014 no matter the channel. As a source of truth, Shelf MerlinAI learns from each interaction and provides automated insights for busy knowledge managers. Shelf improves the customer experience for self-service channels \u2014 and its Agent Assist surfaces answer recommendations for agents on-demand, saving precious time.<\/span>\u00a0<\/span><\/p>\n To elevate your in-store customers\u2019 experience, you can add digital channels within your brick-and-mortar shop. Customers in your store can scan a QR code next to a product they\u2019re interested in, kicking off a live call or chat with a remote sales agent, customer service rep or technical expert \u2014 or even a bot.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n Customers get the assistance they need instantly, and you don\u2019t miss a potential sale while the customer is still in the store. As an example: After scanning a QR code on a high-end 4K TV he was interested in, Bob chatted with an agent but claimed he had found a better deal online. The agent can ask Bob to share the competitor\u2019s price so he can assist Bob there and when he\u2019s in the store.\u00a0<\/span>\u00a0<\/span><\/p>\n The customer conversation can seamlessly switch between channels \u2014 starting with voice and then transitioning to video, chat or social, as needed, based on the need. With the Vonage <\/a><\/span>Communication Platform<\/span>, <\/span><\/b>it\u2019s easy to automate communications with customers the way they prefer, helping you to improve your sales performance and customer loyalty.<\/span>\u00a0<\/span><\/p>\n Your agents might be well-trained and ready to deliver the best possible experience to your customers. The <\/span>Cresta Real-Time Intelligence platform<\/span><\/a> gives retail agents an edge to drive even better customer experience and sales. <\/span>Cresta<\/span><\/a> provides AI-driven real-time intelligence to deliver intent and assistance to your agents and managers.\u00a0<\/span>\u00a0<\/span><\/p>\n Cresta Agent Assist takes the best practices of top performers and amplifies those across the entire team with real-time, AI-driven assistance and coaching. This includes identifying emotion, hints, smart responses, knowledge base look ups and automatic notetaking. This lets agents focus on customer needs and services, including up-sell and cross-sell opportunities. Cresta also provides managers with unprecedented real-time visibility of agent performance and behavior, including alerting as well as enabling real-time online coaching and workflow optimisation. These are critical to help work-from-home agents improve their customer interactions.<\/span> \u00a0<\/span><\/p>\n With the competition waiting at every click and scroll to steal your customers, providing a differentiated service experience is a must. That means building and delivering the brand experience you want for your customers. And, because that experience is as unique as your individual customers, it\u2019s even more important to easily add and deploy innovative technologies.<\/span>\u00a0<\/span><\/p>\n Search the Genesys AppFoundry library<\/span><\/a> to see all solutions available to improve your retail customer experience. You can also ask for a free demo or contact your local<\/span> Genesys Sales Team<\/span><\/a> member for more information.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" The COVID-19 pandemic has challenged and changed nearly every part of the retail industry. It has also shined a light on legacy business models that no longer worked or were relevant in today\u2019s new normal. To remain competitive in the cutthroat retail market, companies must focus on the customer experience (CX) they provide. Today, […]<\/p>\n","protected":false},"author":185,"featured_media":436871,"template":"","tax_priority":[],"tax_blogtype":[17751,18221],"tax_blogcategory":[15939,13125,13232,16004,17631,13571],"tax_contenttheme":[14850,14912,14913],"tax_bundle":[],"tax_contenttheme2":[],"tax_capability_sitewide":[],"tax_products_programs":[],"tax_buying_job":[],"tax_buyer_persona":[],"tax_sector":[],"tax_segment":[],"class_list":["post-440857","blog","type-blog","status-publish","has-post-thumbnail","hentry","tax_blogtype-genesys-en-gb","tax_blogtype-partners-en-gb","tax_blogcategory-ai-and-machine-learning-en-gb","tax_blogcategory-cloud-en-gb","tax_blogcategory-digital-en-gb","tax_blogcategory-ecosystem-en-gb","tax_blogcategory-industries-en-gb","tax_blogcategory-workforce-engagement-en-gb","tax_contenttheme-improve-customer-experience-en-gb","tax_contenttheme-improve-employee-experience-en-gb","tax_contenttheme-level-up-your-technology-en-gb"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/440857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/users\/185"}],"version-history":[{"count":2,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/440857\/revisions"}],"predecessor-version":[{"id":440864,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/blog\/440857\/revisions\/440864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media\/436871"}],"wp:attachment":[{"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/media?parent=440857"}],"wp:term":[{"taxonomy":"tax_priority","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_priority?post=440857"},{"taxonomy":"tax_blogtype","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogtype?post=440857"},{"taxonomy":"tax_blogcategory","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_blogcategory?post=440857"},{"taxonomy":"tax_contenttheme","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme?post=440857"},{"taxonomy":"tax_bundle","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_bundle?post=440857"},{"taxonomy":"tax_contenttheme2","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_contenttheme2?post=440857"},{"taxonomy":"tax_capability_sitewide","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_capability_sitewide?post=440857"},{"taxonomy":"tax_products_programs","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_products_programs?post=440857"},{"taxonomy":"tax_buying_job","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buying_job?post=440857"},{"taxonomy":"tax_buyer_persona","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_buyer_persona?post=440857"},{"taxonomy":"tax_sector","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_sector?post=440857"},{"taxonomy":"tax_segment","embeddable":true,"href":"https:\/\/www.genesys.com\/en-gb\/wp-json\/wp\/v2\/tax_segment?post=440857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1.<\/span><\/b>\u202f <\/span> Self-Service and Mobile-First for Shopper-Friendly Visual Engagement\u00a0<\/span><\/b>\u00a0<\/span><\/h5>\n
\u202f<\/span>2.<\/span><\/b>\u202f \u202f \u202f <\/span>Unified Customer View and Retail Case Management<\/span><\/b>\u00a0<\/span><\/h5>\n
3.<\/span><\/b>\u202f <\/span> Enterprise Knowledge Automation and Orchestration<\/span><\/b>\u00a0<\/span><\/h5>\n
4.<\/span><\/b>\u202f \u202f \u202f <\/span>Mobile Shop Assistant and Channel-Switching API<\/span><\/b>\u00a0<\/span><\/h5>\n
5.<\/span><\/b>\u202f <\/span> AI-Driven Real-Time Intent Analytics and Agent Coaching<\/span><\/b>\u00a0<\/span><\/h5>\n
Build Your Brand Experience \u2014 Your Way<\/span><\/b>\u00a0<\/span><\/h5>\n