{"id":361727,"date":"2021-01-27T01:18:10","date_gmt":"2021-01-27T09:18:10","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=blog&p=361727"},"modified":"2021-01-27T04:45:22","modified_gmt":"2021-01-27T12:45:22","slug":"give-your-students-superhuman-service","status":"publish","type":"blog","link":"https:\/\/www.genesys.com\/en-gb\/blog\/post\/give-your-students-superhuman-service","title":{"rendered":"Give Your Students Super Human Service"},"content":{"rendered":"

[vc_section full_width=”stretch_row”][vc_row][vc_column][vc_column_text][\/vc_column_text][vc_column_text]Campus life in 2020 has changed into a blend of online and in-person teaching with less socialising. This tough sell, with ongoing lockdowns and travel restrictions, has left universities staring at funding deficits. High fees from international students can no longer be relied on. That\u2019s hitting hard. Income is also under pressure from drops in research work<\/strong>\u00a0and\u00a0less catering, conferencing and accommodation revenues as <\/strong>disillusioned freshers look to escape halls and move back home or house-share in town.<\/p>\n

Modelling the long-run losses, the Institute for Fiscal Studies<\/a> said 13 universities could end up with negative reserves and the risk of insolvency. The knock-on effect would widen current skills gap in the UK workforce. That would be bad news for the economy at a time when we can least afford it.<\/p>\n

Treat students as customers<\/strong><\/p>\n

The pandemic has simply shone a light on longstanding higher education issues. Future success won\u2019t only depend on staff and leadership. It will come down to digital transformation and treating students like an outside business would \u2013 as customers. That means offering the best in connected learning, backed by unbeatable omnichannel service and communications.<\/p>\n

Fulfilling the life-changing experience students seek \u2013 from that all-important first contact and visit to when they graduate and leave \u2013 is key to attracting and retaining them. That means building the digital capability needed to assure superhuman service is the first step in not only reducing student churn, but also balancing the books.<\/p>\n

If only it was that easy \u2026 well now it is<\/strong><\/p>\n

To have legs, that investment model must be affordable with monthly costs that smooth cash flows, not disrupt them with hefty upfront capital expense. And it needs to be more agile than ever.<\/p>\n

That\u2019s where Genesys can help. Our flexible licencing means universities can consume contact centre as a service \u2013 telephony, predictive routing, email, chat, messaging, bots and workforce management \u2013 with one monthly bill paid in concert with OpEx income. In addition, new users, locations and digital channels can be quickly turned on and off as requirements change. Which they will.<\/p>\n

Improving journeys at every stage<\/strong><\/p>\n

In return, Genesys Cloud<\/a> provides a powerful digital transformation platform. First, by consolidating real time data and communications into one easy-to-use omnichannel desktop. Second, by giving universities the key they never had \u2013 newfound ability to optimise the experience across all stages of the student and staff journey. Here\u2019s how:<\/p>\n