{"id":524239,"date":"2024-06-18T02:00:14","date_gmt":"2024-06-18T09:00:14","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=announcements&p=524239"},"modified":"2024-06-17T13:46:49","modified_gmt":"2024-06-17T20:46:49","slug":"new-genesys-report-highlights-millennials-influence-on-global-customer-and-employee-trends","status":"publish","type":"announcements","link":"https:\/\/www.genesys.com\/en-gb\/company\/newsroom\/announcements\/new-genesys-report-highlights-millennials-influence-on-global-customer-and-employee-trends","title":{"rendered":"New Genesys Report Highlights Millennials\u2019 Influence on Global Customer and Employee Trends"},"content":{"rendered":"

[vc_section full_width=”stretch_row” css=”.vc_custom_1572299908147{padding-bottom: 0px !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column][vc_column_text css=”” el_class=”pre_h1″]06\/18\/2024[\/vc_column_text][vc_column_text css=””]<\/p>\n

New Genesys <\/span>R<\/span>eport <\/span>H<\/span>ighlights <\/span>M<\/span>illennials\u2019 <\/span>I<\/span>nfluence on <\/span>G<\/span>lobal <\/span>C<\/span>ustomer and <\/span>E<\/span>mployee <\/span>T<\/span>rends<\/span><\/span>\u00a0<\/span><\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1572297878492{padding-top: 0px !important;}”][vc_row][vc_column][vc_column_text css=””]LONDON<\/span><\/b>,<\/span>\u202f18 June 2024<\/span><\/b> \u2014 <\/span>Genesys<\/span><\/a>\u00ae, a global cloud leader in AI-Powered Experience Orchestration,\u202fannounced the release of a new research report, \u201cGenerational dynamics and the experience economy.\u201d The report delves into the intricate dynamics of four distinct generations \u2014 Generation Z, millennials, Generation X and boomers \u2014 to help businesses understand the evolving preferences and needs of today\u2019s consumers and workforce.\u00a0<\/span>\u00a0<\/span><\/p>\n

From varying attitudes toward AI adoption in the workplace, to differing expectations for customer service personalisation, to preferences for communication channels and brand values, the report\u2019s findings emphasise the complexity for organisations to orchestrate experiences that meet diverse sets of needs effectively.\u00a0<\/span>\u00a0<\/span><\/p>\n

While the Genesys research revealed distinctions among generations spanning North America, South America, Europe, the Middle East and Asia-Pacific, it also revealed a striking number of similarities. Despite cultural differences, customers and employees share many of the same expectations for brands.<\/span>\u00a0<\/span><\/p>\n

For example, quality and price are the most important factors in consumers\u2019 buying decisions across all regions and among every generation. As employees, Gen Z and millennials worldwide value a supportive work environment and culture, flexibility and work-life balance over good compensation, recognition, and benefits.\u00a0<\/span>\u00a0<\/span><\/p>\n

Each generation brings its own unique perspectives, preferences and expectations to their brand interactions. To drive loyalty today, organisations need to deeply understand their customers and employees to ensure their experiences resonate.<\/span><\/p>\n

Key Findings<\/span><\/b>\u00a0<\/span><\/p>\n