Superior customer experience (CX) is fast becoming a core differentiator for businesses across all industries. In the retail banking sector, organisations are challenged to adapt and respond to ever-changing customer expectations. Frost & Sullivan revealed in a previous report that Singapore customers are ranking CX as the single-most important factor in choosing their primary bank.
Further to the report, Frost & Sullivan conducted an online survey of 500 customers across six leading banks in Singapore, with a focus on identifying underlying CX trends in the retail banking landscape. The study uncovered:
Read the whitepaper to find out more about how the local and foreign banks are being ranked in the eyes of their very own customers.