About 60% of the Saudi population is under 25 years old. Yet, legacy contact centre challenges made it hard for STC to engage digitally. Now, with Genesys omnichannel engagement capabilities, agents can see full contact histories across all channels; voice, web, SMS chat, email, and social media.
Productivity per agent has more than doubled with customers enjoying higher-quality interactions and faster service. Moving to a single platform has also helped STC to greatly reduce training costs.
Digital influencers and other high-value customers are transferred directly to dedicated agents. First contact resolution has climbed to 85%, while web chat target performance improved by 62%. NPS increased by 21%, with customer satisfaction up 11%, fueling a 5% rise in survey responses.
Raised NPS by 21%
More than doubled agent productivity
Increased social interactions by 25%
Unify customer interactions across all channels
Realise the efficiency of blended agent capabilities