{"id":88689,"date":"2017-10-16T00:00:00","date_gmt":"2017-10-16T07:00:00","guid":{"rendered":"https:\/\/www.genesys.com\/?post_type=resources&#038;p=88689"},"modified":"2020-05-13T01:33:58","modified_gmt":"2020-05-13T08:33:58","slug":"der-weg-zur-kultmarke","status":"publish","type":"resources","link":"https:\/\/www.genesys.com\/de-de\/resources\/der-weg-zur-kultmarke","title":{"rendered":"Der Weg zur Kultmarke"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<h1>Wie weltweite Marktf\u00fchrer mit der perfekten Balance aus Talenten und Technologie f\u00fcr eine erstklassige Customer Experience sorgen<\/h1>\n<p>[\/vc_column_text]<span class=\"g_separator genesys-light-gray\" style=\"height:2px\"><\/span>[vc_row_inner][vc_column_inner width=&#8220;2\/3&#8243;][vc_column_text]Global agierende Unternehmen, die h\u00f6chste Anspr\u00fcche an ihren Kundenservice stellen und ihren Markenwert auf einem konstant hohem Niveau halten m\u00f6chten, ben\u00f6tigen eine umfassende Suite an CX-Technologien, die sich problemlos implementieren und managen l\u00e4sst. Allerdings widerstehen die Spitzenreiter in puncto Customer Experience der Versuchung, immer neue technologische L\u00f6sungen zur Verbesserung der Effizienz ihrer Serviceprozesse einzuf\u00fchren \u2013 und genau das unterscheidet sie vom Mitbewerb. Den Entscheidungstr\u00e4gern der f\u00fchrenden Unternehmen ist bewusst, dass sie nicht nur in neue Technologien, sondern auch in ihre Mitarbeiter investieren m\u00fcssen.<\/p>\n<p>Das ist die zentrale Erkenntnis der weltweiten Umfrage, die MIT Technology unter etwa 550 Unternehmensvertretern in leitenden Positionen durchgef\u00fchrt hat. Im Mittelpunkt standen dabei die Fragen, welche Faktoren die Gestaltung der CX-Prozesse der Unternehmen beeinflussen und welche Tools und Strategien zur Bew\u00e4ltigung der Herausforderungen in diesem Bereich sowie zur kontinuierlichen Verbesserung der Kundeninteraktion eingesetzt werden.<\/p>\n<p>In diesem Report erfahren Sie alles Wissenswerte \u00fcber:<\/p>\n<ul>\n<li>die Strategien, die Unternehmen mit Kultmarken von anderen Unternehmen unterscheiden<\/li>\n<li>die je nach Marktreife und Kundenerwartungen regional variierenden CX-Strategien der Unternehmen<\/li>\n<li>das Innovationsmanagement und die technologische Modernisierung in Unternehmen mit Kultmarken<\/li>\n<li>die n\u00f6tigen Investitionen in Talente und Technologien, mit denen Kultmarken an der Spitze bleiben<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;88691&#8243; 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