Axis Bank

Improved customer experience
and sales productivity

Axis Bank is the third largest private bank in India. They have a large network of about 3,500 branches, 1,300 ATMs, 20 million customers, and more than 50,000 employees.

Axis Bank caters to the unique needs of its customers using a pioneering concept called remote banking comprises of digital relationship managers available 24/7.

Axis Bank has had phenomenal success in implementing the digital relationship management set up through Genesys. Unlike some of the more traditional implementations, Axis Bank is using Genesys technology for digital acquisition.

Benefits

Improved sales productivity
Reduced cost of acquisition
Increased Net Promoter Score

Challenges

Improved customer experience
Customer service to be available 24/7

Product

Genesys™ solution

“Working with Genesys has truly enabled us to give an omnichannel experience to our customers.”

Dayakaran Sridhar, Senior Vice President, Digital Acquisition & Customer Engagement, Axis Bank

+1.888.436.3797

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.

Axis Bank

Improved customer experience and sales productivity

Benefits

Challenges

Product

Improved customer experience
and sales productivity