Improve your Net Promoter Score
Three best practices for the contact center
Net Promoter Score (NPS) is a key indicator of customer loyalty. These three best practices deliver a customer experience that increases your NPS:
- Use predictive routing to anticipate your customers’ needs and direct them to the team member who can best help them.
- Create a connected customer journey with personalized interactions across all channels.
- Finally, don’t overlook the power that proactive communication has in building loyalty. Reach out to customers to share information and resolve problems, instead of waiting for them to contact you.
Keep reading for more details on how to begin improving your Net Promoter Score.
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Personalize customer service and raise NPS with an omnichannel agent desktop
Anticipate your customers’ needs
Unlock the data you already have on all your customer interactions and turn it into actionable information you can use to anticipate customer needs. Predictive routing from Genesys uses artificial intelligence (AI) and machine learning to mine your valuable data. Create the best match for every customer, whether it’s self-service informed by use cases and customer data, or a live agent with the ability to create the desired business outcome. With an omnichannel desktop all the information the agent needs to personalize the experience is right in front of them.
Connect customer journeys across all channels
Customer journeys rarely occur on a single channel. They might begin on a website or mobile app, move into social or SMS, and then turn into a phone call when your customer can’t get the answer they need. It’s important to provide a consistent experience across every channel. Recognize customers and use previous interactions to personalize the experience. Use a single contact center platform that integrates your channels and has the flexibility to add new channels as customer preferences change.
Be proactive, personalized and relevant
Sometimes the best experiences involve proactively informing customers or solving their problems without them having to contact you. When you send highly personalized, timely and relevant notifications through your customer’s preferred channel, you create effortless interactions and improve engagement. Proactive notifications could include order confirmations, fraud alerts, outage notifications, payment confirmations and more.
The key to using proactive and automated communications to build relationships is to make it intuitive. Make it easy for customers to contact you and engage an agent for additional help when needed.
“Vodacom already had the highest NPS across consumer and enterprise, but we didn’t want to rest on our laurels. We want to be the world’s best for customer experience—so we built NPS into the agent’s desktop. After each contact they get a score and adjust their behavior based on feedback.”
David Morrow, Managing Executive for Digital & Customer Experience, Vodacom