Barbara Holzapfel

Chief Marketing Officer

We are in the unique position to orchestrate empathetic customer experiences.

Barbara headshot circle 2024

Barbara Holzapfel is the Chief Marketing Officer at Genesys. She works closely with our product, engineering and go-to-market teams to evolve our brand and marketing strategies, expand our Experience as a Service leadership presence in the market, and grow the business.

Barbara has more than 20 years of B2B and B2C experience in the tech industry with a track record of driving growth through innovation and marketing, working collaboratively across disciplines and regions and with companies ranging from startups to multibillion-dollar global businesses.

As the VP of Education at Microsoft, Barbara oversaw growth strategy and marketing for Microsoft’s global, multibillion-dollar Education business spanning B2B and B2C and doubled the business in 3 years. She served as CMO for 2 Fintech companies, powering 100% growth annually for each company. Before that, Barbara spent 12 years at SAP in a variety of leadership roles spanning marketing and general management, including SVP Portfolio Marketing for a $15B business and SVP and Managing Director SAP Labs North America, driving Cloud/SaaS innovation strategy and operations for 30 SAP Innovation Labs. Barbara started her career at The Coca-Cola Company and spent several years in management consulting.

Barbara has a bachelor’s degree in business and economics from Saarland University (Germany) and an MBA from the University of Michigan/Saarland University. She also serves as board director for Blackline Safety Corporation and Guitar Center and has been closely involved with for over a decade. She is fluent in English, German and French, and resides in Seattle, Wash.

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