Journey Mapping: An Outside-In Approach to Delivering Great CX
Customers engage with your company for a variety of reasons such as buying your product, onboarding, or getting support. Each of these is a journey which may involve multiple channels – website, call centre, mobile devices or social media.
Customer Journey Management is an omnichannel customer engagement technique that involves taking an outside-in approach from the customer’s perspective to improve customer experience (CX) for your most important customer’s journeys.
Download this eBook. Learn how to:
- Design customer journeys that are effortless, proactive and personalised
- Improve customer experience with journey maps
- Visualise and deliver exceptional customer experiences