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Mobile Marketing

Achieve Your Brand’s Marketing Goals Across the Customer Lifecycle

In today’s multimedia marketing environment, brands need a way to reach prospective and current customers. Mobile marketing cuts through the noise, as a powerful channel for acquiring new customers and improving loyalty. It helps you grow revenue and profitability, and influence customer behavior at the point of purchase. Genesys enables your business to harness the power of a mobile customer experience across the entire customer lifecycle:

  • Connect and Convert Mobile Consumers

    Increase response rates to grow your mobile opt-in database. Genesys mobile customer experience solutions include support for delivery of coupons, in-store marketing, live event engagement, on-package QR codes and more.

  • Reward and Retain Customers

    Add mobile customer engagement elements to an existing loyalty program or create new mobile customer service programs that reward your best customers and reduce churn. Genesys enables anywhere enrollment, cardless loyalty, rewards balance reminders and even text-to-pay solutions.

  • Support and Strengthen Relationships

    Increase purchase frequency, grow basket size, differentiate your brand and maintain customer satisfaction. Genesys solutions allow you to trigger automated SMS alerts, service reminders, satisfaction surveys, product recall notifications and preference-center portals that drive personalized customer interactions.

  • Partner for Success

    Take advantage of professional services to help your organization plan, execute and track effective mobile customer service programs for your business. With our proven expertise, Genesys helps you successfully implement mobile opt-in programs which provide measurable results, yet allow you to operate in a fully compliant manner.

Mobile Customer Engagement for Proactive Communications

The Genesys Mobile Marketing solution delivers results through a powerful blend of strategic services and mobile customer service technologies designed to promote a better customer experience. Delivering multi-channel communications, Genesys helps you manage personalized interactions via SMS, MMS, voice, mobile web, email or a cross-channel blend.

Your company can also take advantage of our global reach, through our extensive global SMS connectivity, reaching virtually any country in the world so you can connect with four billion mobile subscribers. Be assured that Genesys is proactively protecting you from the risks and complexities of mobile marketing compliance and subscriber management. That frees your business to capture and utilize customer-stated preferences and permissions to continue sending targeted communications.

Compliant Opt-In & Mobile Messaging Alerts

We help you earn valuable new opt-ins to your mobile database, all in a fully compliant fashion.

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Mobile Loyalty, Rewards & Coupons

Add mobile vouchers and cardless options to your existing loyalty program to reward your best customers and reduce churn.

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SMS Polls, Trivia & Text-to-Win

Take advantage of the immediacy of text messaging to create engaging promotions.

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Mobile CRM & Satisfaction Surveys

Increase customer retention through timely reminders and measure customer satisfaction with unique follow-up strategies that can turn your brand’s detractors into promoters.

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Multi-Channel Store Alerts

Reduce inbound calls to your stores by proactively alerting shoppers about new inventory available at their preferred store location.

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Mobile Landing Pages

Enhance your marketing programs with campaign-related mobile optimized landing pages and microsites.

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Preference Center

Let customers indicate their preferences for content, channel, and frequency so you can send the right message at the right time through the right channel.

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Self-Serve SMS Platform

Use our Mobile Messaging Manager platform to quickly create, send, and track SMS messaging campaigns.

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APIs

Our rich set of APIs enables a seamless interaction with your database and third-party applications.

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