PureBridge—Cross the Bridge to Next-Generation Customer Engagement

Get your personalized strategy for migrating from your legacy ACD to a true digital business*. Whether adding new channels to meet your customer preferences, or moving to a complete, true omnichannel engagement strategy, qualified businesses can take advantage of PureBridge, a half-day assessment that provides actionable results.


The PureBridge assessment provides a transition roadmap to seamlessly move your business from costly, and unsupported hardware architectures to a nimble, lower cost, full software or cloud solution from Genesys. Each assessment delivers a unique strategy for your specific business objectives. This assessment and roadmap is based on the Genesys CX Maturity Model that Genesys has developed with thousands of its biggest and most innovative customers.

“Not only has Genesys enabled us to consolidate our previously disconnected channels into an integrated platform, it has considerably reduced the total cost of ownership for our company. We strive to provide the best experiences for our customers and look forward to continuing to build our brand with Genesys in the future.”

Krishnan Govindan Head of Customer Service at ICICI Bank


What Consultants Are Saying

Avaya Users: Time to Build Your Contingency Plans
Stephen Leaden | NO JITTER | January 31, 2017

“With Avaya in Chapter 11, all owners of Avaya equipment have some level of risk. Enterprise customers need to do their due diligence and, while hoping Avaya remains intact, plan for the worst. The goal is to minimize business disruption.”

“I recommend starting this process now, without waiting to see what happens with Avaya. Putting together a solid contingency plan could take several months, depending on the size of your enterprise. As you put together your contingency plan, watch Avaya and its operations closely as the bankruptcy process proceeds.”


“We used Avaya for 16 years before switching to the Genesys/Interactive Intelligence solution. The best thing that we’ve experienced from the Genesys platform that we couldn’t do before was ACD customization. I’d recommend Genesys for the versatility of the solution.”

Michael Riggilo UC&C Project Manager at Celadon Group, Inc.

Genesys Blog

Find Your Path to a True Digital Customer Experience with Genesys PureBridge at Enterprise Connect
Ted Hunting | March 21, 2017

“… many companies – especially very large enterprises – are saddled with legacy contact center infrastructure that make these true omnichannel conversations impossible… They struggle to provide even siloed, multi-channel conversations – let alone true omnichannel conversations due to ACDs and legacy systems.” 

“This week at Enterprise Connect, we will be announcing our PureBridge assessment that allows enterprises to make the move from their legacy infrastructure to a next-gen customer experience.  PureBridge assessments involve a discovery session to show what’s possible with a Genesys-powered customer experience.  We then map those possibilities to your company’s specific customer experience and business objectives, and to identify the capabilities required to reach those goals.”


“We went through the top players- Aspect, Avaya, and Genesys. We already knew that Genesys was easily one step ahead of the other vendors for digital engagement. We eventually went with Genesys overall because they were able to demonstrate they really did provide one real, centralized system to manage all the different type of communications.”

Martin Marois Senior Manager, IT for Contact Center Technologies at Vidéotron

*As determined by Genesys