451 RESEARCH EXECUTIVE BRIEF
The Three Game Changers of Mobile Customer Experience
Mobile customer engagement is a huge opportunity for businesses to improve customer acquisition and loyalty. Sheryl Kingstone from Yankee Group / 451 Research Mobility Team shares her perspective on the three game changers for mobile customer experience in this executive brief.
Download this Executive Brief now and learn:
- Why mobile customer engagement is a critical component of your customer experience strategy
- How mobile can be embraced across the customer lifecycle
- How beacons and geofences can enable personalized mobile experiences