451 RESEARCH EXECUTIVE BRIEF

The Three Game Changers of Mobile Customer Experience

The Three Game Changers of Mobile Customer Experience

Mobile customer engagement is a huge opportunity for businesses to improve customer acquisition and loyalty. Sheryl Kingstone from Yankee Group / 451 Research Mobility Team shares her perspective on the three game changers for mobile customer experience in this executive brief. 

Download this Executive Brief now and learn:

  • Why mobile customer engagement is a critical component of your customer experience strategy
  • How mobile can be embraced across the customer lifecycle
  • How beacons and geofences can enable personalized mobile experiences
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