Analyst Report

Next Generation CRM: Moving From A System Of Record To A System Of Engagement

Next Generation CRM: Moving From A System Of Record To A System Of Engagement

Customers today are more empowered than ever and demand personalized experiences. Customer relationships have become more complex as companies now use multiple systems to capture customer insights across numerous channels. To maximize the value of CRM, businesses must address these complexities and make more efficient use of their resources.

Read this Aberdeen report and learn:

  • How to convert your CRM from a system of record to a system of engagement
  • How CRM and contact center together can move the needle in delivering great customer experiences
  • Real-life examples of what companies achieve with next-generation CRM
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