IDC WHITE PAPER

Journey to The 3rd Platform - Using Digital Customer Experience for Business Growth and Innovation

IDC White Paper: Using Digital Customer Experience for Business Growth

The ICT industry is in the midst of a once every 20–25 year shift to a new technology platform for growth and innovation. IDC calls it the 3rd Platform. Its growth is built on mobile devices and apps, cloud services, mobile broadband networks, Big Data analytics, and social technologies.

With consumers spending more time online; social media, smart phones, and tablet devices are being adopted faster than ever. Organizations are struggling to develop a customer experience strategy to support digital channels leveraging their existing contact center solution.

Get this white paper now and learn:

  • How to differentiate digital customer care
  • Vital recommendations for designing your digital customer care strategy
  • Steps taken by leading-edge organizations to deliver exceptional digital customer experiences
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