Forrester Report 2017
Customer Service Trends: Operations Become Smarter And More Strategic
Your customers have a strong opinion of what makes a company customer-centric. Customer service organizations must build on a foundation of operational efficiencies in order to deliver the great customer experiences that differentiate a brand. Leveraging tools for process automation and analytics, organizations gain customer insights to make smarter decisions for service and increase customer lifetime value. Only this level of customer obsession will result in continued growth of brand loyalty and company revenue.
Forrester Research has identified 10 customer service trends for 2017 that application development and delivery (AD&D) professionals supporting customer service operations should consider as they strategize improved quality of service.
Get this Forrester Report, authored by Kate Leggett, to learn:
- Top 10 customer service trends to deliver optimal customer service
- How to build a differentiated customer experience in line with customers’ expectations
- How to strengthen relationships in an increasingly digital and self-service world