Five Business Practices That Erode Customer Loyalty
In this age of the customer, your success, reputation, and profits depend on loyalty. Yet some common business practices put customer loyalty at risk. They may seem to make sense at the tactical level, but they result in disconnected processes, increased operational costs, unhappy employees and an inconsistent customer experience.
For example, for every customer who complains, there are 26 more who are silent but equally unhappy. Often, these customers don’t respond to the surveys that are a very common practice, so how do you know they have a problem before it causes them to leave?
This ebook addresses this issue and four other practices that seem like good business but result in customer frustration, and offers better practices that increase loyalty and operational efficiency. See why you can’t afford business as usual.