Abandoned Shopping Cart: New Study Shows Retailers Ignoring Opportunities
Retailers are leaving money on the table every day by not proactively engaging consumers who abandon shopping carts on their web sites.
A new survey by Genesys shows that only 8% of retailers proactively offered a click-to-chat box on their site that could have prevented a shopper from abandoning the cart.
More than 80% of the retailers had no visibility into the abandoned shopping cart when the customer called and asked the call center agent questions about items in the cart.
And 73% failed to contact the surveyor in any way after the cart was abandoned, even after one week.
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