Abandoned Shopping Cart: New Study Shows Retailers Ignoring Opportunities

Abandoned Shopping Cart: New Study Shows Retailers Ignoring Opportunities

Retailers are leaving money on the table every day by not proactively engaging consumers who abandon shopping carts on their web sites.

A new survey by Genesys shows that only 8% of retailers proactively offered a click-to-chat box on their site that could have prevented a shopper from abandoning the cart.

More than 80% of the retailers had no visibility into the abandoned shopping cart when the customer called and asked the call center agent questions about items in the cart. 

And 73% failed to contact the surveyor in any way after the cart was abandoned, even after one week.

Download our free white paper that gives you best practices and new ideas for intercepting a shopper before they leave, rescuing a shopping cart immediately after abandonment, and recalling a shopper after the fact.

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