A Banker’s Guide to a Seamless Omnichannel Customer Experience
In banking, as in every sector, customers expect instant, informed service -- an omnichannel experience with their interaction history understood by whomever they’re interacting with—via the web, within a mobile app, or in a branch.
So how do you design an omnichannel customer experience (CX) for a bank that can satisfy your customers and increase their loyalty—one that supports the bank’s brand promise and value?
Download this ebook to learn how to:
- Identify your target customer segments and design memorable experiences for them
- Conduct a gap analysis between the current customer journey and the ideal state
- Implement key best practices in designing an effective customer journey