Specialty Finance Firm Turns to Genesys Cloud-Based Solutions to Manage Customer Interactions on its Flagship Product, Best Egg

DALY CITY, CA — December 17, 2014 — Genesys (www.genesys.com), a leading provider of customer experience and contact center solutions, today announced that Marlette Funding has chosen the Genesys Customer Experience Platform for its personal loan platform, Best Egg. Marlette Funding will leverage Genesys Cloud contact center solutions to provide a user-friendly and intuitive customer experience.

Marlette Funding is a leading specialty finance company that is disrupting the traditional banking business with innovative, online installment loan products that offer an easier way to reduce debt. To support their growing business, Marlette has turned to Genesys to help deliver on their mission of empowering customers with innovative financial solutions. The cloud-based Premier Edition contact center platform from Genesys will enable Marlette Funding to provide more automated service channels to enhance their customer experience. For example, Best Egg customers will now have the ability monitor balances, payments and other loan processes, by taking advantage of the Genesys Self-Service solutions within the platform.

Genesys Cloud, Premier Edition and the Genesys Customer Experience Platform

The Genesys Premier Edition is a pure cloud offering that delivers everything from the Genesys Customer Experience Platform that small to mid-size contact centers need to provide an exceptional customer experience. Built with world-class Genesys routing and IVR capabilities, the Genesys Premier Edition is designed to be flexible, quick to deploy, and easy to use. By leveraging the platform’s reporting and analytics solutions, Marlette Funding will be able to measure employee productivity and increase performance while delivering a consistent customer experiences across their individual journeys. As a result, customers will have the ability to access account information quick and intuitively.

“In today’s economy, the importance of self-service in the customer journey is an invaluable tool for companies and customers alike, freeing up employee time and giving customers simple, interactive tools that are available 24/7,” said Tom Eggemeier, Chief Customer Officer at Genesys. “Genesys is excited to be working with Marlette Funding to deliver a platform that can create competitive differentiation for its business.”

About Marlette Funding, LLC

Marlette Funding, LLC, is a national personal loan company based in Wilmington, DE. Marlette Funding was founded in August 2013 and launched its first innovative online installment loan product offering, Best Egg, in March 2014. Marlette Funding partners with Cross River Bank, based in Teaneck, NJ, to grant Best Egg loans to consumers.

About Genesys

Genesys is the market leader in multi-channel customer experience (CX) and contact center solutions in the cloud and on-premises. We help brands of all sizes make great CX great business. The Genesys Customer Experience Platform powers optimal customer journeys consistently across all touchpoints, channels and interactions to turn customers into brand advocates. Genesys is trusted by over 4,500 customers in 80 countries to orchestrate more than 100 million digital and voice interactions each day. Visit us at www.genesys.com or call us at +1.888.436.3797.

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