New position consolidates Product Strategy and Marketing to drive customer focus and innovation

SAN FRANCISCO – February 24, 2016 — Genesys (, the market leader in omnichannel customer experience (CX) and contact center solutions, today announced that Executive Vice President of Product Strategy, Merijn te Booij has been appointed its Chief Marketing Officer. 

In this new position, te Booij will be responsible for accelerating the company’s digital marketing efforts, brand and product strategy. Since 2000, te Booij has been instrumental in setting the company vision, establishing its Business Consulting practice, and solidifying its market leadership. This new role combines Marketing and Product Strategy and is part of a sustained organizational strategy to enhance customer focus and innovation. For example, all customer facing organizations were recently consolidated under Genesys President Tom Eggemeier, and David Sudbey was appointed the company’s first Chief Customer Officer.

“As the company rapidly expands its product portfolio and prepares to cross the $1 billion threshold, we are making a series of moves to simplify the organizational structure, all with a focus on our customers’ experience,” said Paul Segre, Chief Executive Officer of Genesys. “As the leader in omnichannel customer experience software, this is our most critical objective. I am confident that under Merijn’s leadership and with this new organizational model we will be even better positioned to fulfil our mission of powering the world’s best customer experiences.”

Drawing on background of over 20 years in the industry, te Booij, a self-described ‘customer service junkie’, combines hands-on contact center experience with Genesys executive leadership positions. At Dutch travel company ANWB, te Booij managed customer service operations, and later he ran the Genesys Workforce Optimization team in Europe before being promoted to a series of executive positions in the United States. He holds a law degree from Utrecht University in the Netherlands.

“I am thrilled to be taking on this new role to even further align our brand with our product strategy,” said Merijn te Booij, Chief Marketing Officer of Genesys. “No other solution comes close to delivering the power of a Genesys solution, and we will work passionately to communicate those benefits to customer experience leaders across the globe at a time when CX counts more than ever.”

About Genesys

Genesys, creator of the world’s #1 Customer Experience Platform, empowers organizations to build exceptional customer relationships with personalized, omnichannel experiences across all journeys in the customer lifecycle. For over 25 years we have put the customer at the center of all that we do. We passionately believe that great customer experience drives great business outcomes. Trusted by over 4,700 customers in 120 countries, Genesys orchestrates over 24 billion interactions per year in the cloud and on premises. For more information

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Media Contact

Chelsea D’Angelo & Alexis Malure
Group SJR for Genesys
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