Stage Stores, one of the top retail chains in the U.S., sought to leverage the back-to-school shopping season to engage with its target customers, increase sales, promote brand loyalty, and understand customer communication preferences.

The result was the “Gotta Get Soul” sweepstakes, held in conjunction with the U.S. Polo Association. Customers who opted in were able to indication the channel (SMS, voice or email) and the type of offers they preferred to receive from Stage Stores, paving the way for more relevant mobile communications during the back-to-school season and beyond.

Genesys Cloud technology managed the contest entries via SMS and mobile web, stored opt-ins in a compliant fashion, and recorded communications preferences.

Benefits

  • 2,000 entries per day during the program’s 5-week run
  • 39% of program participants opted in to future mobile alerts
  • Stage Stores can now communicate with on-the-go customers using a marketing channel that cuts through the clutter and engages its best customers

“Our collaboration with Genesys Cloud Communications provides us with the technology and mobile marketing expertise required for more efficient, measurable contact with customers. Back-to-school shoppers have benefitted from the convenience of our mobile microsite and a number of instant-win prizes from Stage Stores and the US Polo Association.”

Tom Kail, Vice President Marketing, Stage Stores

Challenges

  • Leverage the back-to-school shopping season to engage with target customers, increase sales and loyalty, understand their communications preferences