Setting up a new company always brings huge challenges, especially when the company in question intends to introduce radically new ways of managing finances using innovative banking products and exceptional service.

Thanks to Genesys, alizz islamic bank in Oman was able to implement its customer experience strategy from day one, offering customers a choice of communication and transaction channels and handling a large volume of initial inquiries.

Now, after a successful launch, Genesys is helping alizz bank attract new business while continuing to perfect its customer service, for example by minimising the time it takes to answer calls and offering customers still more interaction options.


  • Multiple channels live at launch with plans for additional capabilities
  • Majority of calls answered within 20 seconds, plus multi-channel and self-service
  • Management of initial inquiries peak, consolidated by ongoing enhancements

“Genesys is enabling us to realize our vision quickly and comprehensively. We are confident in our ability to continue innovating and delivering exceptional customer experiences.”

Sadiq Al Lawati
Manager of Retail Projects
alizz islamic bank


  • Offer different ways of banking
  • Provide extraordinary customer experiences
  • Support launch activity and future growth