Genesys Signals Importance of Brazil Market with Rapidly Expanding Presence, New Management Appointments

Company launches innovative Genesys Prime self-service solution

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São Paulo Brazil, December 6, 2012 – Genesys, a leading provider of customer service solutions, today announced key developments in Brazil as the company rapidly expands its presence to fuel growth and meet the increasing demand for customer service. As part of today’s news, Genesys is officially launching its Genesys Prime business, which will be based in Brazil. Genesys Prime, which delivers a unique full-service offering for self-service, will be led by Alexandre Birchir. Genesys is also pleased to announce the appointment of Dimitrius Oliviera as the new Country Manager for Brazil.

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“With an expansive appetite for premium brands, mobility, technology innovation, and social media, Brazil’s booming middle class is creating one of the most fertile markets for Genesys,” said Paul Segre, President and CEO of Genesys. “Our increased investments within Brazil demonstrate our drive and desire to aggressively capitalize on this tremendous opportunity. The new Genesys Prime business will open new doors within this strategic market as we help companies engage today’s savvy Brazilian consumers.” "We're excited about today's launch and our future prospects in Brazil," said Alexandre Bichir, General Manager of the Genesys Prime business. "As Brazilian consumers seek a differentiated customer experience across the phone, web, mobile, and social media, Genesys Prime is uniquely positioned to meet this demand. Through decades of innovation and best practices, Genesys is setting a new standard for customer service in Brazil."

About Genesys:

Genesys is the world’s leading provider of customer service and contact center software and services — with a 100% focus on customer experience and mission to save the world from bad customer service. With more than 2,000 customers in 80 countries, Genesys is uniquely positioned to help companies bring their people, insights and customer channels together to drive today’s new customer conversation. Genesys software directs more than 100 million interactions every day from the contact center to the back office, helping companies deliver fast, simple service and a highly personalized cross-channel customer experience. Genesys software also optimizes processes and the performance of customer-facing employees across the enterprise.